Confidential research documents obtained through questionable channels. These peer-reviewed studies prove, with absolute scientific rigor, that Doops work.
(They absolutely do not work.)
We didn't just parody wellness products—we parodied the pseudoscience behind them.
The world of Inner Critics™ includes a complete satirical research apparatus: peer-reviewed studies, clinical trials, and academic journals that "prove" Doop works through Quantum Detox Triangulation™ and vibrational hype.
*Statistical significance unrelated to actual efficacy
This study establishes the foundation for understanding why expensive, meaningless objects make people feel better despite doing absolutely nothing.
The first documented case of metaphysical waste product from lifestyle consumerism. Subjects reported feeling "spiritually bloated" and "cosmically constipated."
The ultimate satire: the most effective Doop is the one you don't buy. Unfortunately, Keith is real and won't leave.
Based on the groundbreaking (and totally real) research above, a Doop is a provably useless artifact whose only function is "perceived spiritual prestige."
In other words: it's junk.
But in the world of Inner Critics™, you can earn currency to buy fake products like:
It's our way of satirizing the urge to seek external solutions for internal problems. Joyful nihilism with flair.